Why people from different backgrounds will choose my program:
Entrepreneurs & Business Owners: They need effective email marketing to reach customers, promote products, and grow their business. Learning how to create stunning, responsive, and high-converting email templates themselves can save money and boost engagement.
Freelancers & Digital Marketers: Email marketing is a crucial skill for marketing campaigns. Mastering email design and development will give them a competitive edge, offering clients complete solutions from design to delivery.
Aspiring Designers & Developers: This course offers practical skills in Figma, Photoshop, HTML, and CSS, making it ideal for those wanting to enter the tech or design industry. Learning how to create responsive email templates also opens up career opportunities in UI/UX and web development.
Marketing Teams: For teams responsible for driving customer engagement, mastering email design helps them create more impactful campaigns, improve brand presentation, and ensure their messages reach the audience effectively across all devices and email platforms.
E-commerce Stores: With emails being a key tool for customer engagement, product launches, promotions, and sales notifications, e-commerce owners can craft professional email campaigns that resonate with their audience, increasing conversions and customer loyalty.
Non-Technical People: Even those without a technical background can benefit, as the course is beginner-friendly, teaching them from scratch. This empowers them to manage their email campaigns independently, reducing their reliance on external designers or developers.
My course provides the tools to design, build, and launch professional-grade email templates for product promotion, client outreach, or skill selling, making it valuable to anyone looking to enhance their digital presence and sales.
Mastering Email Template Design & Development:
From Concept to Code Master
As the course progresses, participants engage in hands-on projects, including the development of their first email template and the creation of responsive designs. Accessibility is also a key focus, ensuring that emails are usable for all audiences.
Later sessions cover the importance of testing emails, utilizing tools for optimization, and conducting A/B tests to enhance campaign effectiveness. Students explore interactive elements, learning how to incorporate features that improve user engagement.
The course culminates in a final project where students develop a real-world email campaign, present their work, and receive feedback from peers. This structured approach equips students with the skills needed to create effective email marketing campaigns, ensuring they are well-prepared for future endeavors in the field.
Master the skills to design and develop professional email campaigns that captivate your audience and boost engagement. Our comprehensive Email Template Design and Development course takes you from beginner to expert, guiding you step by step in creating email templates that perform seamlessly across all major email clients.
Course Highlights:
Structured Learning: Begin with foundational knowledge and progress to mastering the art of troubleshooting email templates.
Comprehensive Compatibility: Discover how to create email templates that are fully responsive, optimized for dark mode, and compatible with all major email clients—skills rarely covered in free online resources.
Fully Responsive Design: Master the techniques to build email templates that function seamlessly across all devices without any issues.
Hands-on Troubleshooting: Gain the expertise to diagnose and fix rendering bugs, responsiveness issues, and dark mode compatibility challenges.
Client Acquisition via LinkedIn and Blast your Template: Learn how to gather potential clients through LinkedIn and effectively distribute your email campaigns.
Own Made Exclusive VS Code Plugins: Unlock access to specialized plugins that help you design fast, bug-free email templates—available exclusively for paid students.
Own made Exclusive Chrome Extension: Utilize a custom Chrome extension to check essential elements like ALT text, image titles, weight, anchor tags, font families, and deprecated tags—all within a single client, provided for free to all students.
24/7 Support On Demand: Receive daily on-call support, whether through phone consultations or screen sharing sessions, ensuring you're never stuck.
Industry Expertise: Benefit from the guidance of a seasoned professional with over 10 years of industry experience, learning standards and best practices that will set you apart.
This course not only equips you with in-depth knowledge but also provides tools and techniques you won’t find freely available online. By the end of the program, you’ll be able to create stunning, professional email campaigns that stand out in every inbox.
1. Introduction to Email Template Design & Development
- What is an Email Template?
- Overview of email marketing and its importance
- Differences between plain-text and HTML emails
- Key Components of an Email
- Subject line, preview text, header, body, footer
- Types of Email Templates
- Promotional emails, transactional emails, newsletters, event invitations, etc.
- Tools & Platforms for Email Design
- Tools (e.g., Mailchimp, Campaign Monitor, Litmus, Email on acid (EOA))
- Code editors (Dreamweaver, Sublime, Visual Studio Code, etc.)
2. Fundamentals of Email Design
- Design Principles for Emails
- Layout:
- Grid-based,
- Colum Based (With outlook Hack),
- Direction Based design
- Typography: Font choices, line spacing, and readability
- Color theory: Choosing colors that convert
- Design Best Practices
- Mobile-first design
- Minimalistic design and whitespace
- Call-to-action (CTA) placement and design
- Email Accessibility
- How to make emails accessible for all users
- Color contrast, screen reader compatibility, and alt text
3. HTML for Email
- Introduction to HTML Basics
- HTML structure (elements, attributes, etc.)
- Differences between HTML for web and for emails
- Essential HTML Elements in Email
- Tables and layouts (importance of tables in email design)
- Using inline CSS for styling
- Links and buttons (clickable CTAs)
- Best Practices for Writing Email HTML
- Avoiding unsupported tags and features (i.e., Flash, JavaScript)
- Responsive design using HTML
4. CSS for Email
- Introduction to CSS Basics
- Selectors, properties, and values
- Incorporating CSS in Emails
- Inline vs. embedded CSS
- Supported CSS properties in major email clients
- Styling Common Elements
- Text, buttons, images, and containers
- Email Layout with CSS
- Fixed-width vs. fluid-width layouts
- Media queries for responsive design
5. Responsive Email Design
- What is Responsive Design?
- Definition and importance in email marketing
- Mobile-First Design Approach
- Designing for mobile users and scaling up
- Media Queries for Responsive Emails
- Using media queries to create adaptable designs
- Mobile-Friendly Layout Tips
- Scalable images, flexible grids, and touch-friendly buttons
- Scalable images, flexible grids, and touch-friendly buttons
6. Email Client Compatibility
- Understanding Email Clients
- Popular email clients (Gmail, Outlook, Apple Mail, etc.)
- How different clients render HTML and CSS
- Testing Across Email Clients
- Tools like Litmus, Email on Acid for email testing
- Dealing with Compatibility Issues
- Common issues and hacks to fix email rendering problems for different email client, like Outlook 16, Outlook 19, Outlook 16 120dpi, Outlook 19 120 dpi, Outlook 21, dark mode for all major client.
7. Adding Interactive Elements
- Interactive Design Basics
- What is interactive design in emails?
- AMP for email: Introduction and limitations
- Incorporating Animations
- Basic animations using CSS
- Considerations for email client support
- Using Forms in Emails
- Creating interactive forms
- Challenges with forms in various clients
8. Optimizing Emails for Deliverability
- Importance of Deliverability
- Factors that impact email delivery and inbox placement
- Reducing Spam Risks
- Email authentication (SPF, DKIM, DMARC)
- Avoiding spammy content (language, images, etc.)
- Best Practices for Clean Code
- Well-structured HTML
- Reducing the size of your email
- Optimizing image loading with alt text and file sizes
9. Email Automation and Dynamic Content
- Introduction to Email Automation
- What is email automation and how it works?
- Examples of automated campaigns (welcome emails, drip campaigns, cart abandonment)
- Dynamic Email Content
- Using merge tags and variables for personalization
- Displaying different content based on user data (i.e., location, preferences)
10. Analytics and Performance Tracking
- Tracking Email Performance
- Key metrics: open rate, click-through rate, conversion rate, bounce rate
- Tools for Email Analytics
- Google Analytics, ESP tracking tools (e.g., Mailchimp reports)
- A/B Testing for Email Campaigns
- Importance of A/B testing
- Testing subject lines, CTAs, and content variations
11. Building a Full Email Template from Scratch (Project)
- Project Brief: Create a Responsive Email Template
- Guidelines for the email’s purpose (e.g., promotional email)
- Requirements (header, body, CTA, footer, responsive layout)
- Step-by-Step Template Development
- Start with wireframing the layout
- Implementing the design in HTML/CSS
- Testing across email clients and devices
- Final Presentation
- Showcase of students’ final templates
- Feedback and review session
12. Conclusion & Next Steps
- Recap of Key Concepts
- Review of design, development, and testing
- Advanced Topics for Further Learning
- Advanced animations, AMP for Email, deep dynamic personalization
- Resources for Continued Learning
- Blogs, tools, and communities for ongoing development
This course outline provides a solid foundation for email template design and development, from the basics to more advanced concepts like interactive elements and automation. Each section can include hands-on exercises, projects, and quizzes to engage students in practical learning.
Bonus Curriculum:
In addition to the core topics of email design and development, all students will receive exclusive training in Adobe Photoshop, Figma, EOA, MailChimp, and Campaign Monitor. This training will cover foundational skills and progress to hands-on, practical proficiency.
Students will complete five projects in Photoshop and Figma, which will be converted into fully responsive email templates. These projects ensure you gain practical experience in designing professional email templates and assets.
Platform: Online (via Google Meet)
Format: Live Sessions
Start Date: October 15, 2024
Schedule: Every Saturday and Sunday, 9:00 PM – 10:30 PM (It may vary)
Duration: 2 Months
Course Fee: 4000/- taka
Special Offer: The course fee has been waived as part of a special offer, but to ensure commitment, we are charging a registration and certificate fee of 1000/- BDT. To avail of this offer, please participate in the Quiz and join the WhatsApp group, then send a screenshot of your result card via email from Quiz Page.
Payment Method: Bkash/Nagad - 01725874211 (Send money) Submit with transaction number
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