Git Bash on Windows typically includes several text editors, either as built-in options or through external installations. Below is a list of editors you can use with Git Bash and how to open them: 1. Nano (Default Editor) Description : A simple terminal-based text editor that's often the default in Git Bash. Command to Open : nano filename 2. Vim Description : A powerful and widely-used terminal-based editor. Command to Open : vim filename If vim is not installed by default, install it via a package manager like Chocolatey: choco install vim 3. Vi Description : The predecessor to Vim and a simpler terminal editor. Command to Open : vi filename Note : vi might redirect to vim in some systems. 4. Emacs Description : A versatile editor often used by developers. Command to Open : emacs filename Note : Emacs is not included by default in Git Bash but can be installed. 5. Notepad Description : The built-in Windows Notepad editor. Command to Open : notepad filename 6. Notepad++ Descri...
Master the skills to design and develop professional email campaigns that captivate your audience and boost engagement. Our comprehensive Email Template Design and Development course takes you from beginner to expert, guiding you step by step in creating email templates that perform seamlessly across all major email clients.
1. Introduction to Email Template Design & Development
Objective: Help students understand the role of email marketing and email templates.
1.1 What is an Email Template?
- Explain that an email template is a pre-designed structure used for sending standardized emails.
- Discuss the differences between plain-text emails (simple text) and HTML emails (more visually engaging with design elements).
1.2 Key Components of an Email
- Subject Line: This is the title of your email that appears in the recipient’s inbox.
- Preview Text: A snippet of text that appears alongside the subject line.
- Header: The top section of your email that often includes a logo or branding.
- Body: The main content of the email where you communicate your message.
- Footer: Contains legal information, links, and contact details.
1.3 Types of Email Templates
- Introduce common email templates:
- Promotional (sales, offers)
- Transactional (order confirmations)
- Newsletters (updates, content)
1.4 Tools & Platforms for Email Design
- Introduce tools like Mailchimp and Campaign Monitor for creating email templates without needing to code.
- Recommend code editors like Visual Studio Code for students who want to learn the coding aspect.
2. Fundamentals of Email Design
Objective: Teach essential design principles to create visually appealing emails.
2.1 Design Principles for Emails
- Layout: Explain the grid-based design where elements are arranged in a grid format to maintain structure and balance.
- Typography: Show how to choose readable fonts and maintain proper line spacing to make content legible.
- Color Theory: Teach the basics of choosing the right colors that match the brand and appeal to the target audience.
2.2 Design Best Practices
- Mobile-First Design: Stress the importance of designing for mobile devices first because most users check emails on their phones.
- Minimalistic Design: Use whitespace effectively to keep emails uncluttered. Explain how fewer elements help focus the user on the main message.
- CTA (Call-to-Action): Discuss where to place buttons like “Buy Now” to ensure they are noticeable and encourage action.
2.3 Email Accessibility
- Show how to design emails that can be read by people with disabilities:
- Ensure color contrast is appropriate.
- Use alt text for images so screen readers can describe them.
3. HTML for Email
Objective: Introduce basic HTML coding specific to email development.
3.1 Introduction to HTML Basics
- Explain what HTML (HyperText Markup Language) is, focusing on:
- Elements: Such as
<div>,<table>, and<img>. - Attributes: Such as
href(for links) andsrc(for images).
- Elements: Such as
3.2 Essential HTML Elements in Email
- Explain why tables are commonly used in email templates (because not all email clients support modern layouts like Flexbox).
- Demonstrate basic use of:
- Inline CSS for styling (e.g., adding colors and font styles directly in the HTML).
- Links and buttons: How to create clickable areas (CTAs).
3.3 Best Practices for Writing HTML for Emails
- Discuss unsupported tags (e.g., JavaScript doesn’t work in emails), and why emails need simpler code compared to websites.
4. CSS for Email
Objective: Teach the basics of styling emails using CSS, focusing on compatibility with email clients.
4.1 Introduction to CSS Basics
- Define CSS (Cascading Style Sheets) as a language to style HTML elements (e.g., setting fonts, colors, and layout).
4.2 Incorporating CSS in Emails
- Explain the two ways to use CSS:
- Inline CSS: CSS applied directly to the HTML elements (most email clients require this).
- Embedded CSS: Placing CSS inside
<style>tags at the top of the email.
4.3 Styling Common Elements
- Show how to style text, buttons, and images using CSS, keeping in mind email client limitations.
4.4 Email Layout with CSS
- Teach how to create fixed-width layouts (often 600px wide for desktop) and fluid-width layouts that adapt to screen sizes.
5. Responsive Email Design
Objective: Help students build emails that look good on all devices.
5.1 What is Responsive Design?
- Define responsive design: Emails that automatically adjust their layout and content based on the screen size.
5.2 Mobile-First Design Approach
- Teach how to design with mobile devices in mind, ensuring readability, large touch areas for buttons, and vertical scrolling.
5.3 Media Queries for Responsive Emails
- Introduce media queries in CSS: rules that adjust the layout depending on the screen size (e.g., hiding some content on smaller screens).
5.4 Mobile-Friendly Layout Tips
- Emphasize the importance of scalable images and flexible layouts that adjust to different screen sizes.
6. Email Client Compatibility
Objective: Understand how different email clients render HTML/CSS.
6.1 Understanding Email Clients
- Introduce common email clients (e.g., Gmail, Outlook) and explain how each interprets HTML and CSS differently.
6.2 Testing Across Email Clients
- Introduce tools like Litmus and Email on Acid to preview how an email looks across different clients.
6.3 Dealing with Compatibility Issues
- Share common email rendering issues (e.g., Outlook breaking designs) and how to fix them using fallbacks and email-specific CSS hacks.
7. Adding Interactive Elements
Objective: Teach students how to enhance emails with interactive features.
7.1 Interactive Design Basics
- Explain that interactive emails allow users to engage (e.g., hover effects, image carousels) but not all email clients support them.
7.2 Incorporating Animations
- Show how to create basic animations using CSS transitions and highlight which email clients support these features.
7.3 Using Forms in Emails
- Explain how forms (e.g., surveys, feedback) can be embedded, but warn that forms are not fully supported across all email clients.
8. Optimizing Emails for Deliverability
Objective: Teach how to ensure emails reach the inbox rather than the spam folder.
8.1 Importance of Deliverability
- Explain what deliverability means and how spam filters work to either allow or block emails from reaching the inbox.
8.2 Reducing Spam Risks
- Discuss authentication methods like SPF, DKIM, and DMARC to verify that an email comes from a trusted source.
8.3 Best Practices for Clean Code
- Show how to write simple, well-organized HTML/CSS to reduce the likelihood of emails being flagged as spam.
9. Email Automation and Dynamic Content
Objective: Explore how automation and personalization improve email engagement.
9.1 Introduction to Email Automation
- Explain email automation: Automatically sending emails based on user actions (e.g., signing up for a service).
9.2 Dynamic Email Content
- Show how to use merge tags (e.g., {{FirstName}}) to personalize emails for each recipient, increasing engagement.
10. Analytics and Performance Tracking
Objective: Learn how to measure the effectiveness of email campaigns.
10.1 Tracking Email Performance
- Introduce key metrics such as:
- Open rate: How many people opened the email.
- Click-through rate: How many clicked on a link.
- Bounce rate: How many emails were undeliverable.
10.2 Tools for Email Analytics
- Show how to use analytics tools (e.g., Google Analytics, Mailchimp) to track email performance and optimize campaigns.
10.3 A/B Testing for Email Campaigns
- Explain A/B testing: Sending two versions of an email to see which performs better (e.g., testing different subject lines).
11. Building a Full Email Template from Scratch (Project)
Objective: Apply all the skills learned in a hands-on project.
11.1 Project Brief: Create a Responsive Email Template
- Provide a brief for students to create a responsive email template from scratch, incorporating everything they’ve learned.
11.2 Step-by-Step Template Development
- Guide students through:
- Wireframing the layout.
- Coding the HTML/CSS.
- Testing across devices and clients.
11.3 Final Presentation
- Have students present their projects, and provide constructive feedback on their design and code.
12. Conclusion & Next Steps
Objective: Summarize the course and provide guidance on further learning.
12.1 Recap of Key Concepts
- Briefly review all the key concepts and ensure students understand the core principles.
12.2 Advanced Topics for Further Learning
- Suggest more advanced topics (e.g., AMP for Email, deeper dynamic content customization).
12.3 Resources for Continued Learning
- Recommend useful blogs, tutorials, and communities (e.g., Litmus blog, Smashing Magazine).
This step-by-step guide ensures learners not only gain the technical skills to design and develop email templates but also understand the theory and best practices for effective email marketing.
Course Registration Details:
- Course Duration: 2 months
Registration Fee: 4000/-- Promotion Registration Fee: 1000/- taka only (Who registered in First Batch only)
- Platform: Online Based Google Meet
- Class Type : Live
- Course Will Start at : Oct 15 2024
- Class day and time : Every Sunday, Saturday 8:00pm - 9:30pm
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